Ford will introduce new models in Europe and update its smart tech to support its vans.
By the end of 2029, Ford will launch five all-new passenger vehicles. This includes a new member of the global Bronco family (a compact SUV), an electric hatch, a small electric SUV, and two multi-energy crossovers.
Ford Pro is also expanding the product range with the Ranger Super Duty, arriving in showrooms later this year.
The new Ranger Super Duty extends the family into the most demanding work – emergency services, forestry, mining and military.
Ford Pro’s Uptime Services use connected vehicle data and predictive intelligence to identify issues before they become problems. Ford Pro is now extending these capabilities to small businesses for the first time.
Through new Dealer Uptime Services, every Ford dealer can become a dedicated uptime manager – monitoring vehicle health, reaching out proactively, and prepping parts and workshops before the vehicle arrives.
Early pilots show repair times are cut by up to 50%, with 80% of repairs identified proactively.
For customers, this means more uptime, more productive days, more revenue earned from every vehicle they own.
For dealers, it means more service leads, stronger customer loyalty and a significant uplift in revenue potential.
Jim Baumbick, President, Ford in Europe, said: “Ford Pro is the backbone of our European business. We don’t just sell vans and pickups, we deliver an integrated ecosystem of vehicles, software and services.
“Our vehicles lead the market, and around them we’ve built a productivity accelerator our competition cannot match.
“For our customers, that’s not just transportation, it’s a better return on investment.”
