Farizon Auto UK has appointed Bridgend Ford to represent the EV van brand in Bridgend, south Wales. The Farizon business will trade as Waterton Motor Group.
The dealership has already received its first batch of all-electric SV vans and is preparing to showcase Farizon’s growing line-up to prospective retail and fleet customers.
Initially, a dedicated group of six team members will support the Farizon operation, ensuring customers receive specialist knowledge and support. There are plans to grow this team as sales volumes increase.
A dedicated area of the site has been rebranded and allocated to display Farizon products and for customer-facing activity.
The partnership aligns with Waterton Motor Group’s wider business strategy to expand its commercial vehicle presence, with plans to develop a standalone Farizon showroom and additional sites in the future.
Leon Pesticcio, managing director at Farizon Bridgend, said: “We are delighted to represent Farizon in south Wales.
The all-electric SV large van combines impressive quality and value, and fits perfectly with our growth plans. We’re celebrating 40 years as commercial vehicle specialists in 2026, and we’re excited to introduce the full Farizon line-up to our customers.”
Calum James, general manager of Farizon Auto UK, added: “Waterton Motor Group’s long-standing experience in the commercial vehicle sector makes them a strong partner for us in Wales.
“Their expertise, combined with a dedicated team and ambitious growth plans, will play an important role in expanding Farizon’s presence and supporting customers across the region.”
