Pentagon Motor Group will now represent Cupra alongside SEAT at its recently completed dealership site in Chilwell, Nottingham.
The facility and both ranges have received strong interest and positive comments. The dealership offers individual sales focus on each of the brands while service and parts are operated through a shared multi-brand team.
Dave White, brand director at Pentagon said: “We had been enjoying a really good experience with the SEAT brand at a site in Huddersfield since late 2020, and the chance to have both these brands in a single new facility on the edge of Nottingham made sense from everyone’s perspective –both for our friends at SEAT/Cupra and my Pentagon colleagues.
“Cupra has developed significantly as a brand, now with a comprehensive range of models, and as Nottingham was an open point for the marque, we were very happy to take the chance to put them together in our Chilwell site.”
Customers can expect to browse the Cupra line-up which includes the Tavascan, Leon, Formentor and more.
White added: “It’s been interesting, even in these relatively early days, to see that we are attracting two very different, if slightly overlapping profiles of customer.
“There’s no doubt the Cupra name has added new levels of interest for us, but customers coming in to look at one specific brand are almost automatically drawn into looking at the other.”
