Williams Motor Group will represent Geely Auto in the Greater Manchester and Merseyside regions.
Geely Auto showrooms will launch at Williams Select centres in city centre Manchester and Rochdale from today. Geely Liverpool is set to open in the spring of 2026.
Guy Adams, Managing Director of Williams Motor Group, said: “As the North West’s leading automotive retailer group, we are incredibly proud to announce our new partnership with Geely and delighted to be bringing the brand to Greater Manchester and Merseyside.
This appointment represents a natural evolution of our business as we continue to broaden our retail footprint and support the growing demand for electric vehicles.
“It also reinforces our long-standing commitment to investing in our people and supporting local jobs across the communities we serve.”
The launch range will be led by the Geely EX5, the brand’s highly anticipated fully electric SUV, which will be the first model available across these Williams sites.
Celebrating more than 115 years as a family-run business, Williams sees the partnership with Geely as the start of a new chapter of development and diversification.
Adam Harkin, Dealer Development Director at Geely Auto UK, said: “We’re proud to partner with the Willians Motor Group, as we bring Geely Auto to Manchester and Merseyside.
“The Geely EX5 represents the beginning of our journey to make advanced new energy vehicles accessible to all; combining technology, value and quality in one exceptional package.
“Working with a trusted partner like Williams enables customers in the Greater Manchester and Merseyside areas and beyond to experience Geely Auto first-hand, as we continue to build a national network.”
