W R Davies Nissan Rhyl has appointed Gavin Prigmore as General Manager.
He brings more than 22 years of experience in the automotive industry, having started his career with a family-owned dealer group as a trainee sales executive.
Gavin Prigmore, General Manager at W R Davies Nissan Rhyl, said: “Having worked in the industry for over two decades, my role at Rhyl is to lead the team to be the very best version of themselves. By coaching, developing and empowering people to make decisions, we create real ownership and pride in the work they do and the business they represent.
“What I enjoy most is the genuine family feel here. Everyone is engaged, happy and truly wants W R Davies Nissan Rhyl to succeed. It already has a fantastic culture, and my focus is on nurturing that while driving positive performance.
“It’s an exciting time with the arrival of the new LEAF and Micra, and with a settled team after six months of focusing on building a positive, winning culture, we’re in a great position to move forward and deliver outstanding results for our customers.”
His progression into management came swiftly, leading to further promotions, experience across multiple brands, and the development of successful teams throughout his career.