Vertu is extending its long-running relationship with Yorkshire County Cricket Club into the 2025 season.
The dealer group is taking up the role of live stream partner for the upcoming campaign.
Vertu, which operates more than 30 dealerships across the county and has over 200 in total, first joined forces with the Club ahead of the 2021 campaign, with the relationship thus far encompassing a hugely successful 2024 season that saw Yorkshire return to the top tier of the County Championship.
As well as a relationship with the Club, Vertu has also worked with the Yorkshire Cricket Foundation to help deliver a number of community-focused projects and provided a minibus that could be used by the Foundation across the region.
The County Cricket Club men’s team is preparing to return to Division 1, and the women’s team is preparing a professional era in the sport.
That new era will see Yorkshire become a Tier 1 club in the newly-structured women’s game from the 2026 season, with the side playing in Tier 2 during 2025.
Robert Forrester, chief executive of Vertu, said: “We are delighted to extend, and expand, our relationship with Yorkshire County Cricket Club going into the 2025 season.
“These are exciting times for both the men’s team with the return to Division 1 and for the women’s team with the growth of the professional game, and we are proud that our role as live stream partner will allow fans to follow all of the action during the year ahead.
“Alongside cheering on the teams on the pitch, we look forward to getting involved in helping the Foundation in its community work to help grow participation in the sport.”
Ben Wickett, Yorkshire County Cricket Club Multimedia Designer, said: “We’re incredibly excited to have Vertu on board to help support our live stream offering.”
