Vertu Motors has renewed its partnership with online aftersales booking platform SecretService, the franchise arm of BookMyGarage.
Vertu Motors signed up with SecretService in 2019 to boost its aftersales bookings with motorists of older vehicles, who tend to opt for independent garage service providers.
BookMyGarage CEO Douglas Rotberg said: “Our platform has helped to drive incremental business to the Vertu network.
“We fill the vacant slots in workshops which would otherwise go unused at fixed costs, which are typically lower than those customers would perceive to be the going rate at a franchised dealership. It makes SecretService a lucrative revenue stream.”
David Crane, chief operations officer at Vertu Motors plc, said: “It’s tough to stand out in a highly competitive industry, which is driven by customer service, reputation and value-for-money.
“The SecretService platform has helped us reach conquest, brand related customers, who want to book at short notice or find last minute cancelled slots that become available.
“A significant number of customers who have come to us via the SecretService platform have remained loyal to their respective dealerships, with many now booking direct. However, our ongoing relationship with SecretService is an important part of our customer conquest activity.”
