Vertu donated £10,000 to Churches 4 Positive Change (C4PC), a consortium of churches and community groups, to strengthen grassroots football in Wolverhampton.
The funds raised support infrastructure improvements and youth-led football activities at the New Park Village (NPV) Football Ground.
Daniel Wilkins, General Manager at Vertu Ford West Bromwich, said: “Vertu Ford West Bromwich longstanding partnership with both Churches 4 Positive Change and the New Park Village (NPV) Football Ground is about supporting a community that is making a real difference in the community.
“The work being done at NPV is creating safe, positive spaces where young people can grow, connect and feel valued.
“Seeing the dugouts in use is a reminder that even modest contributions, when part of a long-term relationship, can help build something lasting.”
The donation has funded the installation of new dugouts at the NPV Football Ground.
The contribution also supported a week-long Holiday Soccer Camp delivered by NPV Football Development. Among the activities was a Mini World Cup tournament.
Joe Jackson, who leads the New Park Village (NPV) initiative, said: “Thanks to Vertu’s support, we’ve been able to raise the standard of our work across the community. The Mini World Cup event has grown year after year, giving these young players something they’ll remember for life.
“It is always emotional, with heartbreak, frustration and joy all in one afternoon. But it teaches resilience and teamwork in a way that is hard to replicate elsewhere. It brings children together and helps them create bonds which will last a lifetime.
“When the kids walk out and sit in those dugouts, they feel like professionals. It is a detail that changes how they see themselves and how seriously they take the game. Vertu’s support has helped us offer something that feels meaningful and aspirational.”
Vertu’s relationship with Churches 4 Positive Change spans several years and has supported a wide range of community-led initiatives.
