Toyota Australia has unveiled a new phase of its ‘Every Step Matters’ advertising campaign, which puts dealerships at the forefront of its business strategy.
The initiative, emphasising local connections, is backed by data analysis of dealership locations and aims to strengthen customer trust nationwide.
The campaign, developed in collaboration with Saatchi & Saatchi Australia, creatively modifies the conventional blue roadside signage associated with rest stops and support services, instead directing motorists to the nearest Toyota dealership.
Vin Naidoo, chief marketing officer at Toyota Australia, said, dealers were with consumers for the long term.
“Regardless of how their lives or the world around them changes, our dealers will continue to be there for our customers for the long run.”
The foundation of the campaign is a data-driven approach and analysis of 275 dealership locations, taking into account their specific service and product offerings.
This results in over 230 custom out-of-home (OOH) and digital advertisements designed specifically for communities across the nation.
