The Town & Country Cars was recognised by the Internet Advertising Bureau as a Digital Advertising Champion, this year.
Town & Country Cars attended the IAB’s Parliamentary Reception, hosted by Dame Caroline Dinenage MP in the Houses of Parliament, London Westminster.
Founder and Managing Director, Chris Tickner said: “The campaign contributed heavily to the success of our event; finishing second in the area for new Suzuki and used car sales, with 23 and 14 respectively.
“The creative assets provided incredible brand awareness: on the social post alone, an engagement rate of roughly 9.75% with 866 actions including clicks, against an overall reach of 88,807, generated lots of interest around our dealership well after the event’s close!
“It couldn’t have gone any better. We’ll be looking to do, and achieve, more of the same for future events.”
The Suzuki main-retailer worked with Reach Solutions on a multi-channel campaign to promote its ‘Big Better SUV’ event; to drive footfall and enquiries on new and used Suzuki models.
The 2024 campaign covered digital display, social media, Reach’s InYourArea ad platform and print.
Campaign assets included homepage takeovers, a full-page print ad in the Surrey Advertiser, and a social carousel targeting local audiences aged 30+ across Facebook and Instagram.
Town and Country Cars finished second in its area for new and used Suzuki cars in this period. Utilising digital also encouraged enquiries thereafter, contributing to close rates of almost 50%.
Following performance beyond expectation, the campaign was submitted – and eventually selected as a winning case study, in June.
These case studies are included in the IAB’s Showcase Report. The dealership will now be used to highlight best practices in how to leverage digital advertising for growth.
