The Motor Ombudsman is marking 50 years of the Motor Industry Code of Practice for New Cars
In 1976, three motor industry trade bodies came together as ‘pioneers’ to set an industry benchmark for the level of quality and service expected from vehicle manufacturers when consumers bought a new car.
The result was the launch of the ‘Motor Industry Code of Practice’ – the first time the automotive sector had recommended guidelines for OEMs to follow in relation to the sale and maintenance of new models.
It covered areas, such as advertising to consumers and the ‘base’ warranties supplied with vehicles.
It has evolved in line with the fast-changing automotive landscape and trends in consumer buying behaviour, as well as the emergence of the digital era and technological innovation within vehicles.
Adhered to by 50 vehicle manufacturers offering models for sale in the UK, including some of the newest market entrants, and providing near-universal coverage (98%) of all new car purchases, the Code of Practice has grown to over 100 commitment areas to be followed by accredited carmakers.
These clauses span the need for transparency when communicating with customers, to having effective in-house complaints handling procedures should a dispute arise.
Bill Fennell, Chief Ombudsman and Managing Director of The Motor Ombudsman, said: “A lot has changed in the last 50 years.
“However, one factor has remained constant, namely that a car remains a significant purchase for many, and consumers are therefore seeking a high level of service and quality from vehicle manufacturers, and to buy into a positive brand experience and product that meets their expectations.”
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