Family SUVs dominated carwow’s annual new-car interest rankings, with the Kia Sportage topping the list of models configured most frequently.
In second place was the Hyundai Tucson, a model built on the same platform as the Sportage. Another family SUV, the Volkswagen Tiguan, claimed the final podium spot for new cars configured most often on Carwow.
The highest-placed battery electric vehicle (BEV) in the top 10 was the Tesla Model Y. In fifth was the Renault Clio, with configurations rising by 113% over 2023.
Carwow also revealed the top 10 most configured BEVs across the year. The top three were the same models as in 2023, led for the second consecutive year by the Tesla Model Y.
In 2023, two Tesla’s topped the list, with second place going to the Model 3, but in 2024 the MG4 muscled into second, pushing the Tesla Model 3 into third place. In fourth place, with configurations up two-fold on 2023 figures, was the Volvo EX30, followed by the Polestar 2 in fifth.
Philipp Sayler von Amende, Carwow chief commercial officer said: “Carwow configuration data is a strong indicator of future purchase intent, so it is encouraging that these figures are rising – particularly for EVs – despite the obvious challenges in the new car market.
“The increased investment from OEMs appears to be effective in stimulating EV demand and we are seeing a corresponding uplift in configurations and sales of alternatively fuelled vehicles on the platform. In 2024, EV configurations were up 28%, while petrol configurations were down 13% on 2023 figures.
“While these are promising signs, there is still a long way to go before private sales are at the level required to meet the ZEV mandate. Significant Government investment in incentives and infrastructure will be crucial to making EVs an affordable and practical ownership option.”
Top 10 most configured cars in 2024
- Kia Sportage
- Hyundai Tucson
- Volkswagen Tiguan
- Tesla Model Y
- Renault Clio
- MG4 EV
- Volvo XC40
- Volkswagen Golf
- Toyota Yaris
- Volkswagen Polo
Top 10 most configured BEVs in 2024
- Tesla Model Y
- MG 4
- Tesla Model 3
- Volvo EX30
- Polestar 2
- Hyundai Ioniq 5
- Audi Q4 e-tron
- Curpra Born
- MG ZS
- Kia EV6
