Subaru UK & Ireland celebrated the achievements of its Retailer network at its Annual Conference & Awards in Reading.
Aird Motors, based in Beauly, Scottish Highlands, was named the overall Retailer of the Year for 2024. Retailer of the Year Region 2 went to Keith Price Garage while Retailer of the Year Region 3 was awarded to Jeffries of Bacton
Lorraine Bishton, Managing Director, Subaru UK & Ireland, said: “Aird Motors, our Retailer of the Year, perfectly embodies the spirit of what makes our retail partners exceptional – delivering high-quality, tailored automotive experiences in their local community.
“I’m confident that Subaru’s customer-centric retailer approach matters more than ever in today’s digital age.
“We understand that a Subaru isn’t just about getting from point A to point B – it’s about supporting adventures, protecting families, and delivering confidence in every journey.”
Proven Motor Company secured the Fleet Dealer of the Year Award, D. M. Keith claimed the Finance Retailer of the Year title, and Geoff Cox Car Sales was acknowledged for Excellence in Customer Service.
Sam Butterworth from Dales Automotive was celebrated as Salesperson of the Year.
Drive In Autocentres secured two individual accolades – the Rising Star Award which was given to general manager David Kelleher and Aftersales Person of the Year which went to Jade Mason.
Other awards included Sales Retailer of the Year (S & S Services), Retailer Community Award (Autosales), Retailer Marketing Award (Keith Price Garage), Service Technician of the Year (Chris Jewell – Ashburton Motor Works), and Aftersales Retailer of the Year (Simpsons of Swindon).
