Rygor Group has launched its Women in Automotive Journal, a new initiative designed to inspire, inform and empower women and girls to pursue careers within the automotive industry.
The journal shares stories from women across the sector, bringing together women from organisations across the industry, from dealerships to EV and marketing to charities.
Kate Ruberry-Shoemack, Rygor Group’s director of people and communication, said: “When you ask women in the industry how they came to work in automotive, the response I hear time and time again is ‘I fell into it’.
“In fact, in research carried out within Rygor, nearly 65% of the women surveyed said that had little to no awareness of, or exposure to career opportunities in the sector. Yet, anecdotally, speaking with the incredible women who work in our industry, they love it and feel fulfilled by their career.
“This spoke volumes to me, and highlighted the need to create better awareness to women and girls of what a career in automotive could look like and who better to tell those stories than women already succeeding in the industry?”
Ruberry-Shoemack spearheaded the introduction of the journal.
She said: “This is why I have wanted to put this journal together for so long, because the more we can do to highlight the women in the industry, the more likely we will see a greater number of women join the sector.
“In fact, our in-house research showed that lack of awareness of the industry, lack of female representation in marketing and job adverts and the need for role models is what our female team members said they believed would encourge more women to the sector.
“When we can showcase the reality and opportunity of the automotive sector for women, we know it works as between 2023 and 2024 across Rygor Group, we saw a 64% increase in job applicants who identified as female.”
The publication features advice from women across Rygor and partner organisations including Ben, The Automotive Charity, and Motor Trader.
