Ron Brooks has expanded with Suzuki for the second time in 12 months. Its latest Suzuki showroom is expected to be operational in early March.
Last year, Ron Brooks took on the Derby territory. The dealer already has a 10 year relationship with Suzuki through its Manfield showroom.
Tom Slack, group manager Ron Brooks Holdings, said: “Our strategy is clear, to build meaningful and scaled brand partnerships with selected brands to navigate the future automotive market.
“We are exceptionally proud of this relationship and would also like to thank the Director team including Dale Wyatt who has given so much to the industry as a whole and congratulate him on his industry awards and wish him the best of retirements.”
Ron Brooks can expect its turnover and scale to top £100m.
Suzuki has consistently topped the Customer Service Index across all automotive firms in the UK.
David Kateley, director automobile Suzuki GB, said: “We are delighted that Ron Brooks Suzuki will now represent our brand in Leicester and join its longer established territories for Suzuki in and around Mansfield and Derby.
“Their recently opened new dealership will provide customers with even greater access to our award-winning range of vehicles and help provide early awareness of our first fully electric car, e Vitara, which will be in showrooms later this Summer.
“We wish the Ron Brooks team continued success and are confident they will deliver a great buying experience and exceptional aftersales customer service.”
