- Rivian sold 51,579 units in 2024, compared to 50,122 units in 2023.
- The brand had to adjust its sales and production targets downward in October, due to a supplier miscommunication.
- Rivian says that its component shortage is no longer affecting its production abilities.
It’s officially 2025, and the previous year’s sales results are trickling out. Early this morning, Rivian announced its sales results and things are looking up — Rivian sold more cars in 2024 than it did in 2023.
For 2024, Rivian says it produced 49,476 and delivered 51,579 units. The press release says that during Q4, 12,727 were produced and 14,183 were delivered of those two earlier numbers. By comparison, this delivery number is up from 2023, when Rivian sold 50,122 units. This 51,579 number is also just short of the top end of its 50,000 to 52,000 unit sales target. Rivian numbers are trending upward from last year, which is great news for an EV market that some have criticized as slowing or softening.
However, this wasn’t entirely smooth sailing for the brand this year. Compared to 2023, the brand’s production numbers are somewhat down for a few reasons. In 2023, the brand produced a little over 57,000 vehicles which included the R1 pickup and SUV as well as the EDV commercial van, but for 2024, the brand is down to 49,476 units. Rivian’s lack of units produced comes in part from a reduction in its goals; in October it adjusted down from the 57,000 target to a maximum of 49,000 produced. True, Rivian did beat its new adjusted production goal, but the lower target is directly because of a supply chain fumble earlier this year. Rivian miscommunicated the needs to its supplier, Essex Furukawa, for a component needed for its house-made, self-developed Enduro motors. These Enduro motors power the dual-motor version of the R1, as well as the single-motor front-wheel-drive EDV vans. So, for part of the year, Rivian had serious issues with making and getting its vehicles out of the factory. Thankfully, the press release says that component faux-pas “ is no longer a constraint on Rivian’s production.”
As a whole, it seems that big EV bodies are still in vogue for many EV buyers. This week, we’ve learned that the Kia EV9 is actually outselling the smaller and cheaper EV6. Studies are showing that buyers are in search of three-row EV crossovers, even if they’re not all that cheap.
Back in November, the company said it expected a “modest profit” by the end of the year. We won’t officially know Rivian’s profitability numbers until February 20th, but it does seem like Rivian, at the very least, has met expectations.
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