Car finance broker CarMoney, part of Peter Vardy Global Holdings has set out plans to reach £730m in annual vehicle finance by 2029.
The group has a network of independent car dealers, who use CarMoney’s systems to offer consumers finance options.
The dealer-first approach is now being scaled nationally through a franchise network of experienced automotive finance professionals.
The latest franchisee in Central England is led by Sheffield-based Liam Johnson, who has nearly 30 years of motor trade experience. The team of four aims to serve dealers across South Yorkshire and the East Midlands.
Alastair Grier, CEO of Carmoney, said: “In the current climate, getting finance right is crucial for independent retailers.
“CarMoney’s platform, technology and lender panel give us the tools to serve dealers properly and help their customers drive away with the right deal.
“We continue to invest in our team and technology to enable us to support dealers and help them grow their businesses. We will bring on board 50 new staff this year to ensure we continue to provide exemplary service.”
CarMoney’s offering includes integrations with AutoConvert, Codeweavers and iVendi, targeting cars, motorbikes, vans and motorhomes.
