Over two-thirds (68%) of car owners want retailers to be active in communicating upcoming service and MOT due dates, according to Marketing Delivery’s survey of 1,000 UK car owners.
Only 5% of respondents said they would not be influenced positively by a bespoke reminder.
Jeremy Evans, Chief Executive at Marketing Delivery, said: “The recent findings from the Motor Ombudsman report point to a lack of confidence among retailers and workshops, but our research highlights that many customers will happily commit to repairs and maintenance when encouraged to do so.
“It’s crucial to reach out to the right people at the right time with the right message. VoiceBox can automate this process to boost workshop utilisation and maximise retention.
“It also gives workshops a way to drive other forms of revenue growth whilst providing a solution for the customer, such as by highlighting aftersales payment plans or encouraging customers to consider changing their vehicle.”
Younger car owners (74% of 17 to 25 year olds) are more likely to welcome aftersales reminder messages compared to just 57% of drivers over the age of 76.
Data from Marketing Delivery’s 500 UK retailer clients shows that combining MOT and service reminders, when both appointments are due within 30 days, has an increased conversion rate of 39% compared to sending reminders separately.
Marketing Delivery’s VoiceBox marketing platform, which integrates with a retailer’s DMS, allows retailers to send automated, customised, and timely messages via email and SMS on behalf of both the sales and aftersales departments.
It can be used to send automated messages to remind customers of an upcoming MOT or service, as well as amber follow-up work.
