Mazda Motors UK has announced the winners of its National Dealer League, recognising its best performing retailers of 2025.
The overall winner was Oakmere Mazda, the family-owned business which has represented the brand for 20 years in Northwich, Cheshire.
The annual honours acknowledge outstanding performances across Mazda’s 114-strong network.
Dealers were assessed and ranked across 14 KPIs including sales achieved against targets for vehicles, aftersales and local business, as well as customer satisfaction and retention levels.
Oakmere Mazda scored strongly across all criteria propelling it from 79th last year to take the top position.
Rounding off the top five were Edwards Mazda in Kempsey, Magna Mazda in Dorchester, Magna Mazda in Southampton and Parks Mazda in Ayr.
Matthew Griffiths, general sales manager of Oakmere Mazda Northwich, said: “We are thrilled to have won such an accolade from Mazda which recognises what has been a remarkable team effort.
“At the beginning of 2025 we set ourselves the target of finishing the year in the top 20. We reviewed all our sales processes and focused on doing the basics well, mentoring team members who had not previously worked in car retailing and working closely with our Mazda Business Manager and Finance Performance Manager.
“After just a few months we were ranked in the top 10 performing Mazda dealers and then challenged ourselves to go all the way to the top.
“We introduced new processes that helped us to continue improving and through total commitment and teamwork we achieved what would otherwise have seemed impossible.”
Mazda Motors UK, sales director, Laura Brailey, said: “Against the backdrop of a turbulent 12 months for the car retailing sector, it is great to see such strong achievements across our network as highlighted by our National Dealer League.
“Oakmere Mazda’s remarkable turnaround, driven by inspirational leadership, cross-departmental teamwork and sheer determination made them a well-deserved winner.
Pictured is general sales manager Matthew Griffiths (centre) with the Oakmere Mazda team.
