Marshall Motor Group will represent Geely Auto in Dartford, Kent.
Operating as Geely Dartford Marshall, the new franchise will be located at The Bridge Business Park, Rennie Drive, Dartford, Kent, DA1 5FD.
Trevor Fussey, Managing Director of Marshall Motor Group, said: “We are committed to providing innovative and sustainable vehicles and are delighted to introduce the Geely Auto brand into our portfolio which gives our customers even more choice.
“Every model is backed by an eight year or 125,000 mile warranty, underlining the quality and performance of Geely engineering, technology, materials and workmanship.
“We look forward to working with the team at Geely Auto UK delivering its expanding model range of hybrid and electric vehicles.”
Customers will have access to new and used Geely Auto vehicles, alongside aftersales support, including maintenance, genuine parts and accessories.
The first model to arrive in the UK was the Geely EX5, an all electric SUV launched in late 2025.
It will be joined in February 2026 with the Starray EM i Super Hybrid SUV.
Adam Harkin, Dealer Development Director at Geely Auto UK, said: “We’re proud to partner with the Marshall Motor Group, as we bring Geely Auto to Dartford.
“The Geely EX5 and the Starray EM-i represent the beginning of our journey to make advanced new energy vehicles accessible to all; combining technology, value and quality in one exceptional package.
“Working with a trusted partner like Marshall enables customers in Dartford, Kent and beyond to experience Geely Auto first-hand, as we continue to build a national network.”