Lookers has appointed Tracy Woods as chief marketing officer responsible for brand, marketing, customer contact strategy and digital.
Woods has extensive experience in retail and automotive marketing and has worked with companies, including carwow, Superbet, heycar and Marshmallow.
Lookers is ranked number four in the Motor Trader Top 200 Dealer Groups with annual turnover of £4.6bn.
Lookers chair Alex Smith said: “I’m delighted to welcome Tracy as our chief marketing officer. She joins the group and our future-focused team at an exciting time.
“The quality of brands we represent and our significant customer base makes the CMO role very attractive and Tracy’s deep experience and insights will help to drive us forward with maximum effect.”
Woods said: “Lookers is one of the UK and Ireland’s largest, longest established and most successful automotive retailers groups and I’m thrilled to be joining a highly experienced team to support its growth and performance ambitions.”
Through its Lookers and Charles Hurst brands, Lookers represents 38 luxury, supersports, premium and volume car, commercial vehicle and motorcycle brands in the UK and Ireland across 150 franchised dealerships.
