Lithia UK has rebranded its fleet and leasing business with a new name and identity. From today Pendragon Vehicle Management becomes Driveway Vehicle Solutions, a name inspired by US parent company, Lithia & Driveway.
Driveway Vehicle Solutions comes with a refreshed blue logo with a website to follow in Q2.
The leasing arm is backed by Lithia UK’s 170 Evans Halshaw and Stratstone stores with access to vehicle selection, test driving, and servicing.
Driveway Vehicles Solutions, which now has 12,000 vehicles on its fleet, said its TrustPilot rating had gone up from 1.3 to 4.2, following a focus on customer experience.
Managing director, Phil Wilbraham said: “Driveway Vehicle Solutions is the natural next chapter for our business.
“Built on experience and recognised growth, we’re combining agility with the strength of Lithia UK’s retail network to deliver smarter fleet solutions for modern businesses.
“Access to the quick stock which is available at our fingertips thanks to our dealer network means we can pair customers with the right vehicles faster. Customer satisfaction has been particularly impressive, evidenced by a substantial increase in our order bank, with 68% of last year’s being growth orders, and the significant savings we have managed to achieve for a number of our customers.”
Neil Williamson (pictured), operations president for Lithia UK, said: “After months of planning, it is great to go-live with this update to our leasing brand identity as Driveway Vehicle Solutions. With a new name and look, we are in prime position to build a brand that is recognised amongst both businesses and consumers, and to continue to meet our growth plans.”
