Jeep only recently unveiled its least-expensive Wagoneer S, and you’ll have to pay $66,995 to get it. That’s not exactly entry-level for most shoppers, but a couple of factory-backed incentives could lower pricing of the higher-spec Launch Edition below that threshold—albeit temporarily.
Jeep offers a $7,500 credit for leasing the Wagoneer S, but recently announced bonus cash deals for President’s Day can bump that by as much as $3,000. According to CarsDirect, the incentives are available for either leasing or purchasing, and can be combined. That would equal a discount of $10,500, dropping the Wagoneer S Launch Edition price to $61,495 with destination included.
Photo by: Jeep
It’s worth noting that CarsDirect cites a new dealer bulletin that just went out for President’s Day. A quick check of Jeep’s website still shows the $7,500 lease credit as applying to leases only. And as is often the case with automaker incentives, they vary by location. For example, the President’s Day bonus in the Northeast U.S. is only $1,000 for leasing. Still, deals are out there if you’re keen on nabbing Jeep’s new EV.
The discounts line up with what Jeep CEO Bob Broderdorf told Motor1 earlier this year. At the 2025 Detroit Auto Show, Broderdorf talked about overall pricing for the brand and how things went “too far” on some models. Wagoneer S incentives aren’t a straight-up price cut, but they do encourage shoppers to give Jeep a second look.
“The walks are aggressive, we are competitive,” he said, referring to the company’s pricing strategy. “I’m looking to competitively position our cars and pick a fight. Jeep is iconic for a reason. The love is there, it just needs to make sense to people.”
With 600 horsepower and a claimed zero to 60 mph time of under four seconds, the Wagoneer S certainly has some performance potential. That said, we recently drove the big Jeep and found it to be a good “first draft,” but not quite up to snuff versus its competition.
