GWM ORA UK dealers will be rebranding showrooms to GWM as part of a restructuring of the brand and range extension.
Globally, GWM has 5 model lines – ORA, Haval, Wey, Tank and Poer. Up until now ORA was the only line planned for sale in the UK.
At the start of 2025 GWM UK is moving to the ‘one GWM’ platform which is already in operation in many other parts of the world, including Australia, enabling it to benefit from a wider product portfolio.
GWM UK will introduce the Haval model line to the UK, with the Haval Jolion Pro Hybrid SUV (pictured) set to be launched early in 2025.
The transition is scheduled to be completed by mid-February, with all retailers offering, ORA, Haval and any future GWM product, destined for the UK, under one headline brand.
The Haval Jolion Pro Hybrid is a C-segment SUV which has proved hugely successful in markets like Australia.
Toby Marshall, Managing Director at GWM UK commented “This is the start of a new era for GWM in the UK, as we expand the product offering available to customers. With the introduction of Haval under the GWM umbrella, we are able to offer customers a very competitively priced, and well specified petrol hybrid car, for those that want to make their first step toward electrification.”
He continued “All our current GWM ORA Retailers will re-align with the new GWM branding and will be offering the Haval Jolion Pro from its launch in early 2025.”
