Premier Motors, part of Greenhous Group, will open a new Peugeot car showroom at its Riverway dealership on the Isle of Wight.
The brand will join Premier Motors’ existing franchises of Ford cars and vans, and MG.
Ashley Passant, Managing Director of Car & Van Operations at Greenhous Group, said: “We are delighted to welcome Peugeot to Premier Motors.
“Under Neil Gordon’s leadership, we look forward to developing the Peugeot franchise and delivering a consistently high-quality customer experience for customers across the Isle of Wight.”
Peugeot offers a comprehensive range of nine passenger cars and provides additional reassurance through its 8-year/100,000-mile PEUGEOT CARE coverage on both the battery and vehicle across its core electric passenger car range.
Premier Motors, long known locally as Premier Ford prior to the addition of the MG franchise in 2021, was acquired by Greenhous Group in 2019.
The Riverway site features a comprehensive aftersales operation, including a busy parts and service department, a BSI 10125-accredited accident repair centre, and a car and van hire business.