Henrys Cars, the Glasgow retailer for Honda, Skoda and Suzuki, has moved its customer follow-ups from email to WhatsApp by combining AI video from Phyron with Konversable’s automated messaging.
Phyron said by switching to WhatsApp Henrys Cars had lifted engagement across its enquiry process.
It claimed the retailer is now seeing a 90% open rate on vehicle enquiries sent through WhatsApp adding that Email typically delivers 30–35% in the automotive sector.
Customer responses are now said to have jumped, with a 22.5–25% reply rate. One in four customers is now replying directly to automated video messages to progress their enquiry.
When a customer sends an enquiry, they receive a short AI-generated Phyron video of that exact car through the Konversable platform. The video gives a fast visual overview that’s easier to process than a text-only message.
“At Henrys, we’ve found that when a customer enquires about a car through our WhatsApp channel, they love the fact that they are sent a video of the car as part of the response,” said Peter Mustard, dealer principal at Henrys Cars.
“It’s easy for them to share with friends and family, and it helps build the desire and excitement to take the enquiry to the next stage. We’ve also noticed significantly more interaction once customers receive the video compared to a standard text-only message.”
The integration also places the WhatsApp icon inside the Phyron video player. Customers can watch the vehicle overview and then tap the screen to start a conversation with the sales team. This removes the friction of missed calls and long email threads.
“You’re hitting the customer when they’re hot,” said Wes Beard, Managing Director at Konversable. “They’re already looking at that car, and then suddenly they see it come to life in a video inside WhatsApp. It’s instant, visual and exciting. That’s why we’re seeing such strong engagement.”
