Swindon-based Fish Brothers has signed an 18-month exclusive contract with BCA to dispose of selected part-exchange vehicles through the auction house.
Fish Brothers, established in 1948, represents Lexus, Honda, Nissan, Dacia, Cupra, SEAT, Skoda, Kia, Renault, Toyota and VW Van in Swindon.
The group is ranked 83 in the Motor Trader Top 200 Dealer Groups with annual turnover of £205.1m.
The agreement will see 1,800 vehicles handled by BCA over the duration of the deal, with stock being offered twice weekly out of the Blackbushe remarketing centre. Cars and light commercials will feature in the sales programme.
Fish Brothers have also adopted BCA Dealer Pro to appraise and value part-exchange vehicles using daily updated data from BCA Valuations.
Non-retail stock is assigned to the Fish Brothers sales programme, creating efficiencies and supporting the dealer sales teams through the part-exchange process.
Jon Fish, managing director, Fish Brothers, said: “This new partnership with BCA will deliver an efficient, sustainable and profitable remarketing platform to support our part-exchange activities and contribute to our continued growth.”
BCA CCO Craig Purvey added “We are delighted to launch this new remarketing programme with Fish Brothers which will offer our buyers a regular source of desirable and saleable stock twice a week.”
