After four years as director of Škoda, Matthew Bowden is leaving the UK to take on a new role with Škoda Auto as Head of International Sales.
He will be replaced by Eric Boutin, currently Škoda Auto’s head of customer experience, who will join the Volkswagen Group UK board of management in Q1 2026.
Under Bowden’s leadership, Škoda UK has gone from strength to strength, with the UK now the brand’s third largest market, delivering all-time records and maintaining a UK market share
Eric Boutin joins Škoda UK with experience built across several markets including Canada, China and the US.
He is currently working as Škoda Auto’s global customer experience programme, with responsibility for the global retail network, omnichannel integration, and spearheading the brand’s customer centricity transformation.
Volkswagen Group UK managing director, Damien O’Sullivan, said: “Matthew has made a significant contribution towards Škoda’s evolution and growth over the past four years.
“I’m grateful for all he’s done for the brand and the Group and wish him well in his new role.
“I’m looking forward to welcoming Eric to the UK board of management and am sure his global experience and customer focus will support the brand’s future ambitions and Human Touch proposition.”
