EMaC has extended its partnership with Toyota GB by signing a new 5 year contract to drive customer retention.
The contract will see the rollout of additional jointly developed customer-focussed products starting this year.
Liam Finney, EMaC commercial director, said: “We’re delighted Toyota GB has chosen EMaC as its exclusive retention partner as part of its strategic mission to deliver the best possible retention solutions to its customers.
“This new contract marks a significant expansion of our 15-year partnership, with all Toyota and Lexus dealers now able to access the retention solutions on our Evolve portal.”
In 2024, Toyota GB saw a 30% YoY increase in customers choosing its Service Plan Plus national service plan product.
Matthew Blake, senior manager Value Chain Innovation at Toyota GB, said: “Extending our partnership with EMaC and offering our customers access to the best possible service plans will form a key part of our Value Chain Fundamentals programme which will drive our ambitious customer retention target in 2025 and beyond.
“Standing still is not an option in today’s market: our longstanding partnership with EMaC and its understanding of our business, will also see us continuing to innovate in this area: working together to deliver a unique set of products which will be available across all our retailers this year.”
