Drive Motor Retail will invest over £2 million in the redevelopment of its Darlington dealership to transform the site into a multi-brand automotive hub bringing several major brands together under one roof.
The upgraded dealership will introduce new manufacturer partnerships including Citroën, Peugeot, Fiat and Abarth, alongside Fiat Professional aftersales services from early April.
Jeff Parkin, General Manager at Drive Motor Retail Darlington, said: “This investment represents a major step forward for our Darlington site and reflects the growing demand in the area. The dealership hadn’t seen a full refurbishment for more than two decades, so this redevelopment allows us to completely modernise the site and bring together an exciting range of brands in one location.
“Customers will now be able to view and test drive vehicles from several leading manufacturers in one place, alongside our extensive selection of used cars.
“We’re also incredibly proud that this investment is creating new jobs locally, and we’re continuing to recruit talented technicians to support our service capabilities.”
The upgraded dealership will feature five dedicated showrooms, significantly expanded workshop facilities and improved service capacity following the relocation of the MOT bay and additional vehicle ramps.
Sales of new Peugeot vehicles will begin from 1 May, with the full brand line-up becoming available from 1 June.
The site will continue to offer vehicles from Vauxhall, Leapmotor and MG.
Further updates on the redevelopment and brand launches will be shared in the coming months.
