Desira Group will open three new Geely showrooms, in Norwich, Great Yarmouth and Bury St Edmunds.
The expansion comes as Geely introduces new models to the UK market.
Stuart Stone, Managing Director of Desira Group Plc, said: “We are delighted to introduce Geely representation to Desira with three new locations in 2026.
“This is an important step in strengthening our regional presence and ensuring customers have access to innovative vehicles supported by the highest standards of service.”
The recently launched Starray EM-I and the EX5 are in showrooms now and available to Test Drive.
Desira Group will also host a VIP launch event from today to 1 March, offering customers an opportunity to experience the new range.
Each new showroom will provide full vehicle sales, aftersales support and dedicated customer service teams, supporting growing demand for Geely vehicles in the region.
The new sites are expected to create employment opportunities and further strengthen the automotive retail sector across East Anglia.
