Dealers can now display transparent new car finance offers on their Auto Trader adverts using its ‘New Car Offers’ functionality.
The automotive online marketplace said displaying clear monthly payments directly onto listings will help to build trust, attract high-intent shoppers, and convert higher quality leads amongst those buyers.
Bex Kennett, new car performance director at Auto Trader, said: ‘We’re delighted to announce New Car Offers, which will be a powerful and seamless addition to our new car package.
“It’s become more important than ever that consumers are given both transparency and confidence when purchasing a brand new vehicle and this aims to do exactly that.
“By displaying monthly costs upfront, retailers will be able to provide greater pricing clarity, helping consumers understand affordability at a glance, whilst ensuring that better quality leads are coming through to them, maximising their sales potential.
“We’re committed to enhancing the new car experience for both retailers and buyers and look forward to working with our partners over the coming weeks to make the new functionality a real success for all.”
