Rolls-Royce is investing £300m into its production facility at Goodwood as it gears up for growing demand for bespoke cars from customers.
In China, the marque responded to sustained demand for Bespoke from its dealer partners, reflecting a continuous increase in younger clientele engaging with Rolls-Royce Motor Cars and its personalised experience
Last year it sold 5,712 cars, its third highest annual sales performance, just lagging the 6,032 cars sold in 2023, which was the highest number in the company’s history.
Last year it saw a 10% increase in Bespoke content value per motor car year-on-year
In 2024 it introduced the Cullinan Series II and Ghost Series II, together with the respective Black Badge models.
“In 2024, Rolls-Royce Motor Cars reaffirmed its position as an authentic luxury house by crafting the most complex, personal, and valuable motor cars in its history.
“This momentum means it is necessary for us to invest more than £300 million in extending the Home of Rolls-Royce.
“This represents our most substantial financial commitment to Goodwood since its opening in 2003 and a significant vote of confidence in the Rolls-Royce marque, securing our future here in the UK,” said Chris Brownridge, chief executive, Rolls-Royce Motor Cars.
