The MINI Hatch had the highest profit potential in the sub -£10,000 retail bracket in February, with an average retail margin of £2,050, according to Dealer Auction. The Nissan Qashqai (£1,750) was the fastest seller, retailing in 28 days on average.
The MINI Hatch was followed by the Ford Kuga (£2,025) and the BMW 1 Series (£1,975).
Dealer Auction’s marketplace director Kieran TeeBoon, said: “While February 2025 looks like a major shake-up, it could in fact be a return to the ‘norm’.
“When we look more closely, the latest data actually bears more resemblance to the 2024 annual round-up. Could January 2025 have been the anomaly? Time will tell!”
The Peugeot 2008 (£1,925) was fourth in the sub -£10,000 retail bracket. The Ford Mondeo (£1,875) was fifth, followed by Kia Sportage (£1,825), the Honda CR-V (£1,775), the Vauxhall Insignia (£1,770), the Nissan Qashqai (£1,750) and the Renault Captur (£1,725).
The Ford Kuga and Kia Sportage appeared in both the under- and over-£10,000 categories.
TeeBoon said: “This overlap emphasises the Kuga and Sportage’s strong demand across different buyer segments, budgets and preferences.
“This versatility is a real advantage for dealers – whether it’s an affordable older model or a more recent higher-spec version, they continue to attract steady interest and turn over well.”
In terms of models retailing above £10,000, the Discovery Sport topped the chart (£3,850) and was followed by the Range Rover Evoque (£3,375),
At brand level, below £10,000, BMW took top spot with average profit of £2,100. MINI (£1,975) followed and Audi (£1,925).
Above £10,000, the Land Rover (£4,200) took top spot, followed by BMW (£3,350) and Volvo (£3,300).
