Dealer Auction has partnered with MG Motor UK in an industry-first, delivering enhanced control and a consistent, structured approach to the management of overage stock across the MG dealer network.
MG vehicles that meet defined overage criteria, including being advertised on Autotrader for 90 days or more, will be automatically listed on an MG-only marketplace on Dealer Auction. Importantly, vehicles will remain live on Autotrader at the same time.
Dave Pretty, Head of OEM and Fleet Relationships at Dealer Auction, said: “One of the longstanding challenges in managing overage stock has been reliance on manual intervention.
“When listing decisions depend on people rather than rules, consistency is hard to achieve. This network removes that roadblock by automating the process entirely, using MG defined criteria to activate the route at the right moment.
“The result is greater control for the OEM and a simpler, more dependable way for retailers to manage overage stock, while keeping vehicles retail ready and visible to consumers.”
The move comes as OEMs face increasing pressure to maintain pricing discipline and network health amid shifting used car supply dynamics.
Overage vehicles that drift outside franchise channels can dilute values, undermine brand positioning, and reduce aftersales retention.
The closed network is positioned as a mandatory route for eligible vehicles, reinforcing consistent stock discipline across the MG Dealer Network.
Retailers benefit from improved cashflow, and space released from overage vehicles, as well as access to MG-sourced stock from within the network, which is typically at lower buyer fees than open market alternatives.
Guy Pigounakis, Commercial Director at MG Motor UK, said: “As our dealer network continues to grow, we have a responsibility not only to support our retail partners but also to strengthen the influence of the MG brand.
“This initiative introduces greater discipline and transparency in the management of overage products, ensuring stock remains within the MG dealer network for longer.
“In doing so, it protects residual values and provides our retailers with a robust, commercially sound framework to manage inventory more strategically and with greater confidence.”
