Dealer Auction’s Retail Margin Monitor has revealed Ford Kuga offered the biggest opportunity for profit in 2024.
In this annual round-up – and going forward – the platform has updated its profit margin data set and is splitting it into two brackets: vehicles with a retail value of £0–£9,999 and over £10,000.
Dealer Auction’s marketplace director, Kieran TeeBoon, said: “It’s a competitive 2024 top 10 in the sub-£10,000 sphere, with only £350 difference between the models in first and tenth place.
“Furthermore, when we look at December’s data, the Sportage came out on top, and we also saw the Ford Focus, Volkswagen Golf and Honda CR-V enter the fray. So, we encourage dealers to keep an eye on each month’s rankings to see the top-performing models.”
In the sub-£10,000 retail bracket, the Kuga took the top spot for 2024, with an annual average retail margin of £2,250. It was also a strong performer across other metrics – selling in 33 days on average.
The Kia Sportage followed, with an annual average retail margin of £2,100, followed by Peugeot 2008 (£2,080).
The fastest seller was the Nissan Qashqai, which sold in 29 days on average.
For models retailing above £10,000, Land Rover dominated for the fourth year running, Topping the chart was the Discovery Sport with an annual average retail margin of £3,700, followed by the Range Rover Evoque (£3,550) and Volvo XC60 (£3,075).
TeeBoon concluded: “Our annual round-up shows plenty to be optimistic about as we head into 2025. Trade demand remains robust, with ample opportunities to seek out profit.
“Although this report is a brilliant gauge of long-term trends, the variations seen in December reinforce the importance of looking at the most up-to-date insights to stay ahead of the curve.
“To succeed in 2025, it’s crucial for dealers to fine-tune their forecourt for that perfect balance of speed to sale and maximising margins.”
