Dales Subaru was named the overall Retailer of the Year for 2025 at the Subaru UK Annual Conference & Awards in Manchester.
The dealer’s achievements included surpassing sales targets, setting new standards for parts and accessory sales and growing its market share.
Ross Butterworth, Owner of Dales Subaru, said: “We are thrilled that Dales Subaru has been named Subaru UK’s Retailer of the Year. This award is a testament to our family and team’s hard work and dedication to delivering exceptional customer experiences.
“As the owner of this family business, I’m proud to see our commitment to excellence recognised by Subaru UK.
“We’ve maintained a fantastic relationship with Subaru for over 10 years, built on trust, mutual respect and passion, values our family business shares with Subaru.”
The event also recognised outstanding performance across multiple other categories.
S & S Services securing both the Finance Retailer of the Year Award and the Sales Retailer of the Year title, and K T Green Ltd being acknowledged for Excellence in Customer Service.
Russell Jones from Keith Price Garage was celebrated as Salesperson of the Year.
Lorraine Bishton, Managing Director at Subaru UK & Ireland, said: “It was a privilege to celebrate the exceptional achievements of our retailer network at our Annual Awards.
“Dales Subaru, our Retailer of the Year, perfectly embodies the spirit of what sets our retail network apart – delivering high-quality, tailored automotive experiences in its local communities.
“Our dealerships are the cornerstone of the Subaru experience. In an increasingly digital world, the personal service, local expertise, and genuine commitment our retailers provide matter more than ever.”
