Cupra UK has partnered with Baller League UK as its Official Automotive Partner. The UK edition the new football tournament kicked off this week.
Electric Tavascans will chauffeur squads and managers to the Copper Box Arena for each matchday. Cupra will also present a half-time challenge in the Arena, offering fans the chance to win the weekly prize pot.
Marcus Gossen, MD of SEAT and CUPRA UK, said: “As a brand proud of its disruptive spirit and innovative mindset, the partnership with Baller League has a natural synergy to help drive a new era of football.
“We’re excited to be playing our part in the groundbreaking new format with such unparallelled potential.”
Legendary team managers include Gary Lineker, Alan Shearer and Luis Figo, as well as BRIT award-winning artist, Dave and Swiss footballer Alisha Lehmann. Content creators Miniminter and Angry Ginge will also be leading teams, while KSI is the President of the UK League.
The competition will run for 11 consecutive Mondays. Each matchday consists of six 30-minute matches of two halves, with each half ending with a unique twist to the rules for the final three minutes.
Legendary team managers include Gary Lineker, Alan Shearer and Luis Figo, as well as BRIT award-winning artist, Dave. Content creators Miniminter and Angry Ginge will also be leading teams, while KSI is the President of the UK League.
The inaugural Baller League UK champions will be crowned in June.
Every match will be broadcast on Sky Sports, YouTube and Twitch, with a crowd of over 4,500 in attendance at the Copper Box Arena.
Felix Starck, Baller League CEO, said: “We’re delighted to welcome CUPRA as the Official Automotive Partner for the inaugural season of Baller League UK.
“A forward-thinking approach to the game requires a pioneering partner, and CUPRA’s vision for performance and innovation perfectly aligns with our philosophy.”
