Cox Motor Group has deployed Indicata’s used car pricing platform across its eight franchised dealers to support used car growth.
The dealers represent Honda, SEAT, VW, MG, and the Group’s Automart sites.
Geoff Stothert, Cox Motor Group’s sales director, said: “We work on a 7-day strategy of repricing stock by using Indicata data. It ensures we spend time reviewing every used car in stock on a weekly basis. It provides the sales team with lots of good quality data in just two or three mouse clicks.
“It gives us the tools to be proactive with pricing and selling stock and while it doesn’t stop the team using other platforms or external information, Indicata powers the mainstay of our used car decisions.
“For me, a 15-minute session using Indicata means I can access all the topline data I need quickly and efficiently.”
The 13 group sites utilise a stock turn metric which currently averages at 9.0, with Indicata data supporting the overall target of keeping stocking days in check.
VW and Honda are the most in demand brands across the group in the two to five years of age range at the moment.
Stothert said: “EVs have been successful for us – we are seeing the demand increase and our franchise brands like MG, Honda and VW have helped educate the entire business about how they work and who is likely to want to buy one.
“Around 10% of our used stock is now electric and we have also seen some success with electric vans.
“These vans are often half the price of a diesel vehicle, and operators are canny – they are looking at ways they can onboard an electric van onto their fleet and save money.”
