Online used car retailer cinch has become a official partner of the 2025 Premier League Darts.
The new partnership the Professional Darts Corporation kicks off ahead of next year’s Premier League campaign and will see cinch connect with darts fans across the UK.
The cinch logo will be visible on the Premier League stage and will feature prominently on the shirt sleeve of all players and officials throughout the tournament.
Fans can look forward to a range of exciting activations from cinch: from competitions and player content creation to at-event and online promotions.
Avril Palmer-Baunack, chairman of Constellation Automotive Group, cinch owner, said: “This is an exciting time for cinch to add to our partnerships roster with the 2025 Premier League Darts.
“The fan base is highly engaged, and we’re looking forward to interacting with them in new and exciting ways throughout the campaign.”
PDC Chief Executive Matt Porter said: “We are delighted to welcome cinch as an official partner of the Premier League.
“This is an exciting opportunity for the PDC to collaborate with an established brand which operates across the UK.
“The past 12 months has seen record-breaking growth of the sport and we’re excited to continue building on that success with cinch.”