The inaugural Chery UK Retailer Conference took place this week in Coventry, celebrating the brand’s breakthrough growth and recognising the achievements of its top-performing retailers.
The brand launched in the UK in August 2025 and is entering 2026 with a vision of sustainable, profitable growth and developing long-term partnerships.
Farrell Hsu, CHERY UK Country Director, said: “Our vision is focused on sustainable, profitable growth and developing long-term partnerships. In just our first four months, CHERY has sold over 5,500 cars, securing a 1.09% market share.
“This is just the beginning – our retail network is now at 58 locations and continues to expand, as we work closely with our retailer partners to deliver excellence at every level.”
The CHERY UK Retailer Conference also celebrated the outstanding performance of CHERY’s retail network, with awards recognising excellence in sales, marketing, innovation and compliance.
The Sales Excellence Award – Total Retail Sales went to Arnold Clark Group.
Other winners included:
Sales Excellence Award – Total Retail Sales: Arnold Clark Group
Marketing Excellence Award: Invicta Motor Group
Breakthrough Performance Award: Parks Group
Event Excellence Award: Allen Motor Group
Best Sales Innovation Award: Barnetts Dundee
Sales Excellence Award – Total Fleet Sales: Greenhous Group
Compliance Excellence: Eastern Western
CHERY UK customers benefit from comprehensive aftersales support, including a 7-year/100,000-mile vehicle warranty, 8-year/100,000-mile battery warranty, and RAC roadside assistance for the first year (subject to annual servicing).
The CHERY TIGGO 7 and TIGGO 8 are available now, priced from £24,995 OTR** and £28,545 OTR** respectively.
The flagship CHERY TIGGO 9 started UK sales this month, and is offered exclusively in comprehensively equipped ‘Summit’ specification, starting from £43,105 OTR**, with premium paint as the only optional extra.
