BYD officially launched in the UK in March 2023 and experienced a 658% increase in volume to over 8,700 cars in 2024, making it the UK’s fastest growing auto brand.
The company has grown from 14 retail sites to 60 retailers across the UK and plans to add more sites in 2025.
Steve Beattie, Sales and Marketing Director, BYD UK: “In the past two years, BYD has gone from strength to strength and I’m immensely proud of the hard work and dedication of our team and retailers.
“BYD aims to bring high-tech and high-value cars to UK customers, and it’s fantastic to see more people choosing BYD.”
BYD UK launched with the ATTO 3 C-segment SUV and has since launched four new models. The tSEALION 7 will join the line-up in the coming months. However, the company’s best-selling model is still the ATTO 3, with the BYD DOLPHIN hatchback being BYD’s best-selling car in the retail sector.
Brand recognition increased from 1% in 2023, to 31% in 2024. The company’s sponsorship of the EURO 2024 football tournament contributed to this significantly as the tournament reached a global audience of over a billion.
Brand awareness was also boosted during the launch and media campaign in Q4 2024 of SEAL U DM-i.
BYD passenger cars are relatively new to the UK but the company has a long history in the UK with its commercial vehicle division. BYD introduced its first fully-electric buses on UK roads in 2014, and now has more than 2,000 buses in operation in major cities across the country.
