Bowker Motor Group has appointed Jonathan Rogan as its new group aftersales, data and innovation director, a newly created role designed to align the group’s aftersales performance with emerging technologies and data-led strategy.
Rogan leaves his position as head of business at Bowker BMW and MINI in Preston to take up the role, which will focus on integrating aftersales operations with data analytics, automation and artificial intelligence across all Bowker dealerships.
Bowker said the appointment reflected its aim to modernise core operations and prepare for changing consumer and manufacturer expectations around vehicle servicing, connectivity and customer engagement.
Rogan will work with Chris Eccles, who oversees BMW, MINI, Changan and Chery operations, and Tom Fox, who leads Bowker’s Porsche Centre business.
Rogan said: “The industry is shifting fast, and we need to be ahead of that curve – not just keeping pace. From predictive maintenance to smarter customer journeys, the opportunities to improve through data and technology are huge. I’m excited to get started.”
Rogan has held senior roles within Bowker for over a decade, including head of business and managing director positions.
The new role will lead technology adoption, data strategy, and operational efficiency across the wider business.
This includes exploring A.I.-driven tools for diagnostics, customer interaction, and inventory planning, while maintaining manufacturer standards, and overseeing Aftersales strategy across all represented brands.
Rogan’s appointment marks the latest step in a broader leadership restructure within Bowker Motor Group as it adapts to technological change and prepares for its next phase of growth across all brand franchises.
