Independent garages utilising BookMyGarage undertook £22.26 million worth of additional work from retail customers within three months.
From September until the end of November 2024, BookMyGarage generated a substantial increase in business for independent garages. Motorists are using digital tools to meet vehicle ownership requirements.
BookMyGarage chief marketing officer, Jessica Potts, said: “At BookMyGarage, we are heavily invested in driving traffic to our website which in turn enables many in the independent sector to attract custom from car owners who are otherwise unlikely to have come across their business.
“Our partners tell us that our platform drives high quality customers who often remain loyal to their garage for their ongoing service requirements.”
The independent sector has experienced a 10% YoY increase in business and demand.
Almost half (48%) of bookings go to businesses signed up with the Accelerate package which was launched in February 2024 to respond to consumer use of online tools.
Accelerate garages benefit from increased bookings with social media advertising, highly targeted online marketing campaigns and online booking functionality, managed by BookMyGarage.
More than a third (35%) of BookMyGarage customers book out of hours.
Garages on the Accelerate programme which booked retail customers in between September-November 2024 accounted for £10.7 million worth of all work generated via the platform.
Potts added: “Motorists expect an easily accessible and transparent booking process where a range of products and services are also provided.
“Many are looking for convenience and quick availability. However, all BookMyGarage customers want excellent customer service and transparent pricing.”
