Autotrader has launched Buying Signals, a new consumer intelligence tool for dealers.
Buying Signals will provide retailers with enhanced levels of consumer insight which will be shown alongside every deal delivered through Deal Builder.
It shows how engaged each potential customer is, where they are in their buying journey and how ready they are to buy.
Auto Trader said Buying Signals will inform retailers of what type of cars a potential buyer is interested in beyond the one they enquired about.
It also shows how likely they are to convert and how best to approach the deal to improve conversion.
It added that with clearer “signals” about buyer intent, and who is most likely to buy their car, retailers can prioritise their sales response.
Karolina Edwards-Smajda, Autotrader chief product officer said: “Buying Signals is designed to address key retailer challenges and consumer buying frustrations by bridging the gap between buyer intent and retailer response.
“It’s the outcome of continuous learning from the 2.7 million daily visits to our platform and understanding how we can improve the consumer experience and outcomes for retailers. Testing, refining and investing to support our partners with the very best innovation.”
