Alpine has opened its new dealership in Edinburgh, operated by Grange Motors, on Bankhead Drive, EH11 4DJ.
Grange’s appointment as an Alpine retail partner reflects the group’s long-standing heritage in the high-performance and luxury sector.
Nic Burnside, Brand Director, Alpine, said: “With Alpine’s growing model line-up, expanding the UK retail network is a key priority.
“Alpine Edinburgh strengthens our presence in Scotland and ensures customers have access to a dedicated brand experience from first enquiry through to long-term ownership.
“Grange Motors brings the right expertise for Alpine, with a strong track record in premium performance retail and a focus on delivering a high-quality customer journey.”
The partnership brings together Alpine’s brand momentum with Grange’s proven retail expertise and customer-focused approach.
A dedicated customer environment includes a welcoming lounge space for specification discussions and consultations, creating a more curated and immersive buying experience for customers.
The opening was celebrated with an official launch event, featuring a hosted evening experience with music and entertainment.
Guests will have the opportunity to explore key Alpine models on display, including the all-electric Alpine A390.
Gavin Hawkes, Brand Director at Grange Motors, said: “We’re delighted to be opening this new Alpine store in Scotland’s capital city.
“Alpine is renowned for lightweight and engaging performance cars underpinned by an authentic motorsport heritage, and that aligns perfectly with the high-luxury brand partnerships we’ve built within the Grange Group.
“We’re excited to introduce the Alpine experience to customers in Edinburgh and beyond.”
