With the grandeur of the Fairmont Windsor Park as the backdrop, Xpeng UK invited guests, industry representatives and the media to view the latest additions to its UK model line-up.
The introduction of the Xpeng L03 SUV coupé (pictured), and the flagship G9L seven-seater, could not be more timely as the brand sets its sight on expansion. Xpeng UK plans to grow its retail network from 22 sites to 100 by the end of next year.
Speaking to Motor Trader, Xpeng UK managing director Claes Persson said: “We look for someone that can represent the brand in a proper way. We have our standards that everyone needs to follow, whether in the North or South. They need to have a passion for Xpeng, for our products and the technology we bring here. I think that is the most important part and that is what we are looking for.
“We have many white spots on the map right now. We only have 22 stores, we want to go up to around 100.
“We see that we do not have enough representation in the London area, in Manchester, Liverpool, and the North as well.”
Dealer groups representing the brand include JCT600, Cox Motor Group, Ron Brooks, Marshall, Brindley, Park’s and Peter Cooper.
Persson, alongside vice chairman and president of XPENG Brian Gu, delivered a presentation at the launch where pricing of the vehicles was revealed.
Pricing for the L03 begins at £32,990 OTR while the luxury Long Range 7-seater G9L is priced from £64,990.
Orders are now open, with first UK deliveries expected in January 2027 for the L03 and February 2027 for the G9L.
Persson said: “I think it is the full package. You have the premium in our products – the materials but also the technology that comes with that. When I presented the price, there was a positive reaction. The price will be competitive, I think the customer will appreciate that you get more than what you pay for.
“We want to challenge the established luxury or premium brands but we see that there is also another audience for this because the price point is not super premium.
“The products and the ownership experience are super important. We have dealers and customers that need to be happy.”
The L03 features intelligent AI driving technology and up to 631 miles of range from the Power X (REEV) model. DC charging from 20% to 80% takes around 20 minutes.
Striving for comfort and everyday use, the appearance of the L03 is a mix of SUV practicality with a supercar inspired fastback silhouette and coupé proportions.
Inside the cabin, drivers can find a 15.6 inch central display, a 26.8 inch W-HUD, ambient lighting, and intelligent climate control.
The G9L offers up to 717 miles of range from the Power X (REEV) model. An Ultra variant, equipped with hardware to support the brand’s next-generations advance driver assistance capabilities, will also be available.
Rear-wheel steering as standard across the range allows for a turning radius of less than 5.5 metres.
Power folding third-row seats come as standard. Premium comfort is further enhanced with a built-in 12.5L refrigerator, a 21.4 inch 3K entertainment screen and a 23-speaker surround sound system as standard.
With the number of new entrants to the UK market over the past few years, Xpeng has worked to distinguish itself from other brands.
Persson said: “We are not like everyone else. We are bringing both the premium products and a completely new technology. Both the robotics and the flying cars which is really exciting, and many more models, both range extended which is a new technology.
“There is a mix of things but mostly I think how much we invest and how much focus we give from our side, from the National Sales Company (NSC) and HQ side, is a really important part. How much we are willing to invest in order to make the dealers profitable.
Xpeng recently established its UK sales operation in-house, less than two years after it had initially chosen to work with International Motors as its official UK distributor.
In the year to July, Xpeng sold 930 cars in the UK, up 438% year on year, giving it a market share of 0.07%.
Reflecting on Xpeng’s journey with brand awareness so far in the UK, Persson said: “We now rewrite that map since we became an NSC. We have quite a clear plan for next year and the years to come.
“We want to be present in many different arenas where we think our brand can be visible. Working with the brand awareness is really important.”
