Cazoo has launched a ‘meet the dealer’ video feature which allows dealerships to introduce themselves to potential customers before an enquiry or visit to the forecourt is made.
Dealers can add a short video to their Cazoo profile, giving buyers a chance to see the people behind the business.
Thomas Orthgiess, chief product officer of Cazoo, said: “There’s only so much a vehicle listing can tell you. Buyers can compare prices, specifications and photos online, but they don’t always get a sense of the people they’re going to be dealing with until they visit the showroom.
“Our meet the dealer videos help bridge that gap. A short introduction can give buyers a better feel for the business, the team and what matters to them before they’ve even picked up the phone.
“We also wanted to make this as straightforward as possible for dealers. They can use videos they’ve already created, and it’s a chance for businesses to show a more personal side to potential customers.”
The video appears on the dealership’s stock page and within the dealer information section of every vehicle listing.
Larger dealer groups can also provide an introduction for each individual site.
Dealers can add videos of up to 60 seconds through a dedicated section in Cazoo’s Dealer Centre, using a link from YouTube.
Existing videos can also be reused, include as part of the dealer’s social media content.
Cazoo provides a guide to help dealers who are less familiar with video creation.
The videos are designed to give buyers a better understanding of the dealership itself as opposed to vehicles or sales promotions.
The feature forms part of Cazoo’s ‘Honestly, Finally’ brand platform.
