White Dove Motor Group is building a new Geely showroom in Cardiff. Construction is underway at its Hadfield Road site. The showroom is being built opposite its temporary Geely sales premises.
James Mckeevers, general manager at White Dove Motor Group, posted on LinkedIn: “Something special is coming to White Dove Motor Group with the final touches being added to our new Geely showroom. Not long now to wait now.”
White Dover Motor Group is a family-owned dealer group representing Cupra, Geely, Seat, Skoda and Suzuki.
Financials posted at Companies House saw the group deliver pre-tax profits of £154,357 on £46.5m turnover in 2025, down on the £822,935 and £53.8m delivered in the prior year.
The group said last year had been challenging and sales volumes had fallen by 15.1%, mostly attributed to the decline in sales of SEAT cars.
“The company was appointed to represent Geely at the end of 2025 and the directors are confident that the lost volumes in SEAT will be more than replaced by this brand over the coming years.
It also commented on the increases in National Minimum Wage and the higher Employers National Insurance costs impacting return on sales.
