Lithia has opened a new Genesis showroom in Leeds on Gelderd Road.
The facility spans over 147 square metres and showcases the full Genesis line-up, with both new and Genesis Certified pre-owned models available to view.
Rob Miller, group vice president at Lithia, said: “We’re delighted to open our dedicated Genesis Leeds showroom and introduce this exciting premium brand to customers across Yorkshire and the surrounding region.
“The showroom has been carefully designed to reflect Genesis’ premium, customer-centric philosophy.
“We look forward to welcoming customers to discover the range and experience the personalised service that sits at the heart of both Genesis and Lithia.”
The showroom features a dedicated customer lounge area that reflects Genesis’ commitment to Korean hospitality, “Son-nim”.
Ben Sargeant, director of Genesis and customer strategy at Genesis Motor UK, said: “We are proud to open our newest retailer, Genesis Leeds.
“This milestone marks another exciting next step in the rollout of our retail business model.
“As our network continues to grow across the UK, we are creating more opportunities for customers to explore the Genesis range first-hand while strengthening our brand presence in key regions”.